Being a celebrity is one of the most difficult things! All the money and fame that you have garnered might have made life easy for you in multiple ways… But the crowd that you attract and the heavy compromise on privacy are inevitable costs you pay for your larger-than-life image!
Being a celebrity bestows upon you, an inexplicable feeling of royalty. This is perhaps why fans of celebrities are fittingly and endearingly referred to as fandoms, similar to kingdoms.
In all of this, do celebrities regret the fact that they are so celebrated and sought after? Definitely not! They understand that it is the love that the fans have for them that has made them what they are today. Celebrities are always on the lookout for ways to engage with fans but without needing to compromise their privacy!
The fulfilment of this need seemed like a distant utopia until recently. Thanks to the introduction of NFTs, celebrities are now able to provide an elevated and closer experience to their fans in the digital realm.
It would not be an exaggeration to say that the rivalry between celebrities as perceived by their fans fuels the commercial engine. Be it between Cristiano Ronaldo and Lionel Messi or be it between Indian cinema superstars like Salman Khan and Shah Rukh Khan, the rivalry has always resulted in a bigger bang for the buck.
While the rivalry between fans is one thing, there is also a competitive rivalry among fans as to who is a bigger fan! People have gone to the extent of tonsuring their heads or getting tattoos of their favorite superstars.
NFTs provide the perfect avenue for fans to flaunt their association with their favorite stars.
Over the past two years, we have seen a lot of celebrities launch their own NFT collections, strengthening the bond they have with their fans. Even in India, the Bollywood icon Amitabh Bachchan launched his NFTs in November 2021, becoming the first Indian superstar to do so, and he also went on to be the creator of the most expensive NFT ever sold in India! Celebrities like Sunny Leone, Gautam Gambhir, and Salman Khan have followed suit, and India, just like the rest of the planet, is looking at a massive influx of celebrity NFT launches!
What makes these celebs launch their NFTs? Simply put, they want to connect with their fans better. There are multiple avenues that NFTs open for celebs to connect with their fans and launch their digital collectibles!
What are the possibilities?
Celebrities, with the help of artists, can create generative art depicting some of the most memorable moments in their careers. Celebrities who have such moments will have those moments etched in the hearts of their fans forever.
When they release those moments as art NFTs, enthusiastic fans are bound to collect them and hold them as keepsakes. Even if they do not hold them, they would still be able to sell them to other fans, creating a healthy, robust, and thriving secondary market.
It is the dream of almost every fan to get a photograph of their celebrity… And an even bigger dream to get a photograph with their celebrity. In most cases, however, it becomes a matter of chance. Some person who might not have the love for that celebrity but still has access to some insiders will get an opportunity to flaunt a photograph, much to the dismay of an actual fan!
By bringing in NFTs, celebrities can open opportunities for their fans to connect with them and have an exclusive photograph with them, and if possible, maybe even catch up for a meal with their favorite celebrity.
Thanks to the immutable digital ledger called the blockchain, proving the authenticity of something in the digital world has become convenient and reliable. NFTs make use of this technology to establish provenance. Celebrities can now release autographed photographs or videos of greetings or even something as simple as a passport-sized photograph of their early years as an NFT. The underlying blockchain helps prove that the photo (which is, of course, presented as an NFT) is the most authentic one.
The fans of the celebrity can take pride in being the holders of the original! This gives a proper collectible value in the digital space as much as how it would have been for a vintage poster or a postcard.
The digital space is evolving and the blockchain/NFT is an important component of this evolution, especially when it comes to celebrity engagement and fan connection.
The availability of quick launch platform solutions has made it easy for celebrities to launch their own NFT collections, and we are looking at a day when collectibles will completely be digital without any compromise on authenticity, and fan engagements will happen in the metaverse without any compromise on privacy and security.